Omega Extraction
An industrial product showcase that explains technical extraction equipment clearly to engineers and procurement teams.
- Client
- Omega Extraction
- Industry
- Industrial Equipment
- Scope
- Website Design, Website Development, Technical Content
The challenge
Industrial equipment has two very different readers. An engineer wants specifications and will not accept vague marketing copy. A procurement officer wants to know it is the right category of product and who to contact. A single generic product page serves neither.
What we did
- 01
Built spec-led product pages so an engineer can evaluate the equipment without needing to call first.
- 02
Kept the language precise. In this sector, over-claiming loses technical readers immediately.
- 03
Added a clear enquiry route on every product page for procurement readers who have already decided.
- 04
Structured the catalogue so related equipment is easy to move between during evaluation.
Delivered
- Specification-led product pages
- Structured equipment catalogue
- Per-product enquiry routing
- Technical copy written for engineering readers
- Responsive build for desktop and mobile
Built with
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